Guiding companies and organizations
to improve profit and impact.
Have you hit a PLATEAU in your business?
The Pinnacle Principles
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.

People
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
Purpose
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
Playbooks
Document and optimize your core processes from top to bottom, both internal and customer-facing.
Performance
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
Profit
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
WE KNOW THE CHALLENGES OF RUNNING A BUSINESS.
It can feel overwhelming — misaligned teams, stalled growth, and uncertainty about the next steps. We’ve helped countless CEOs like you implement a clear, proven system to regain control, drive momentum, and achieve the success you envision.
Pinnacle Client Testimonials

Working with our Guide has allowed us to think bigger, differently, and become aligned as a team. Our Guide allows for adjustments and customization for what works best for us. I recommend Pinnacle Business Guides to leadership teams who want to reach their goals but feel stuck.
Missy Ramberg
Director of Marketing, Acucraft Fireplace Systems

Pinnacle gave us operational intelligence to be able to assess the people around us and determine their skill sets. Most importantly, identifying who the A-players are and the cultural effects the B and C-players have on an organization.
Jonathan Dworsky
Owner, Park Chrysler Jeep
Services
Annually, You Receive:
One: 2 or 3 Day Base Camp Session (First Year Only)
Will be replaced by the Annual Summit in subsequent years
Three: 1 Day Quarterly Sessions
One: 2 Day Annual Summit
Monthly: Altitude Checks (One-on-One calls with the CEO and/or Leadership Team)
Ongoing: Access to 80+ Pinnacle Business Tools and Resources

Base Camp
Day 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and reinforce culture foundations we’ll build from.
Base Camp
Day 2
We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.
Quarterly Lookouts
Every quarter we reconvene to look back at all we’ve accomplished and learn from both the highs and lows. We then set our sights on the quarter ahead and gather new tools to climb even higher.
Annual
Summits
Each year we take two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sights on from the start.
Meet the Guides

Clayton Schwerin
Certified Pinnacle
Business Guide
As a Vistage Chair, he was very successful for 10 years. During the last 7 years, 50% of his 34 clients added Traction/EOS and later Pinnacle to their companies. Since 2021, he has continued coaching 7 clients on continuous growth and succession.

Paula Schwerin
Certified Pinnacle
Business Guide
As a leader, it is her purpose to guide learning and growth in order to best help each person become the best version of themself. Her significant training in leadership characteristics and philosophies is beneficial. Her primary focus is to help improve the ability of organizations to sustain and increase impact.
Free tool
Discover where your Business Stands on the path to the Pinnacle.
Take our Baseline Assessment to determine how your company performs across the Five Pinnacle Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
- Receive Your Scores Across All Five Pinnacle Principles
- Learn How Each Principle Unlocks Business Growth
- Get Actionable Recommendations and Tools

Learn More about the Pinnacle Approach™
The Pinnacle Approach™ is detailed in a series of three books that share stories and principles real businesses have used to grow faster than they ever thought possible. Download Peak Performance today as a FREE audiobook to learn more.

